Turn your Unsold Nights into More Bookings
at Zero Cost
We’ve noticed that many small and mid-size hotels lack high-quality visual content to position themselves effectively for potential guests—and they don’t always have the resources to create it. We realized that every hotel already has a powerful, inexhaustible resource: unsold rooms. With Phosty, you turn those rooms into a way to dramatically upgrade your visual showcase and digital tools—and quickly increase occupancy.
You host vetted creators and specialists for a few free nights, and in return you get conversion-boosting content and measurable lift in occupancy.
You host vetted creators and specialists for a few free nights, and in return you get conversion-boosting content and measurable lift in occupancy.
Professional photographer refreshes your hotel’s photos and short videos for Booking.com/OTAs/SMM and your website — delivering a proven
+10–15% lift in conversion and occupancy.
+10–15% lift in conversion and occupancy.
Build or revamp your hotel’s website with fast UX, SEO, and direct-booking funnels (incl. email capture) — delivering a proven
+15–30% lift in direct bookings and occupancy.
+15–30% lift in direct bookings and occupancy.
Set up guest email capture at every touchpoint and automate pre-stay, post-stay, and re-engagement campaigns—delivering a proven +10–20% lift in repeat stays and direct bookings.
Premium
Photo & Video of Your Hotel
by a Professional Photographer
Photo & Video of Your Hotel
by a Professional Photographer
Create or Improve Your Hotel’s Website
Set Up Guest Email Collection and Effective Email Campaigns
What We Do For Free
Create or refresh your hotel’s brand identity—logo, visual system, tone of voice, OTA/social templates, and on-property touchpoints—to boost recognition and pricing power, delivering a typical +5–15% lift in conversion and ADR.
End-to-end social media setup—optimize Instagram/Facebook/TikTok/YouTube/X profiles, bios, highlights, content pillars, templates, and booking links with pixels/UTMs—delivering a proven +10–20% lift in social-driven traffic and direct bookings.
Deploy an AI toolkit—guest chatbot, booking automation, review/sentiment analysis, pricing insights, and personalized emails—delivering a +10–20% lift in direct bookings and +20–40% faster guest response times.
Branding
Social Media Setup
AI Toolkit
How It Works
Submit your request
Specify what services your hotel needs in exchange for free accommodation — and get ready to receive requests from professionals.
Phosty matches vetted specialists
We curate candidates who fit your brief and send you their profiles/portfolios plus a scoped list of deliverables and a timeline for approval.
You approve
Pick the specialist, finalize the brief (deliverables, usage rights, stay details), and confirm the dates.
They arrive and deliver
The specialist stays on the agreed dates (using unsold rooms) and completes the work. You receive the content/results ready to publish (e.g., Booking.com, your site, social media)—with zero ad spend.
TOP Phosty Deals:
Most popular deal formats on the Phosty platform
3 free nights
for a professional photographer
- Photos (edited): 50
- Mix of room types, lobby/common areas, exterior, F&B/amenities
- Short videos (vertical 9:16): 4–6 clips
- 1 hero cut (16:9, 15–20s) for website/YouTube
- Optional add-ons: drone session (photos + 1–2 clips), 360° tour, food & beverage styling, model sourcing, twilight/golden hour extra set.
- Formats: web-ready JPGs (OTAs/website) + hi-res set; RAWs on request
4 free nights
for a website designer/developer
- High-converting single-page landing, or
- Mini-site up to 5 pages (Home, Rooms, Gallery, Facilities/Dining, Contact/Map).
- Stack: Webflow / Wix / WordPress (agree in brief).
- Content population: up to 30 images + 2 videos (with lazy-load & compression); basic copy edits up to 800 words.
- Direct-booking funnel: sticky Book Now CTA, 2–3 conversion points (header, mid-page, footer), WhatsApp/phone click-to-call, link to booking engine/OTA/channel manager.
- SEO baseline (for up to 5 pages): titles, meta descriptions, H1/H2, ALT tags for all images; schema.org Hotel + LocalBusiness; XML sitemap.
- Speed & UX: image optimization, lazy-load, caching; aim LCP < 2.5 s (desktop) / < 3.5 s (mobile) on key pages.
- Analytics & tracking: GA4 + GTM + Meta Pixel; conversion events for Book Now, form submits, phone/WhatsApp clicks.
- Legal & trust: privacy/cookie templates, map, contact form with spam-protection.
- Handover & support: 45-min training + 1-page admin guide; 14 days of bug fixes or 2 minor change requests.
5 free nights
for a professional designer
- 60–90-min workshop, competitor/mood boards (2–3), brand positioning one-pager
- Logo concepts (3 directions) → 2 revision rounds → final lockups (horizontal/stacked/icon)
- Color palette (primary + secondary), typography pairing (headings/body), favicon
- Brand guidelines
- On-property print collateral (print-ready PDFs)
- Restaurant/bar menu up to 4 pages
- Welcome/thank-you card (1–2), Wi-Fi card (1), door hanger (1), keycard sleeve (1)
- Digital templates (editable in Figma/Canva)
- Email design kit
- 3 HTML/email templates (Pre-stay, Post-stay, Re-engage) — design files + handoff specs
- 60-min training, admin cheat-sheet (1 page), 30 days of minor tweaks (up to 3 requests)
What our clients say
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